As a former resident of Amsterdam, I’m concerned about overtourism in Amsterdam, which threatens the livability of Amsterdam as house prices skyrocket and many neighborhoods have become overtaken by tourists. Although the city of Amsterdam has enacted new legislation to limit the impacts of tourism, the numbers of tourists visiting the capital of the Netherlands isn’t slowing down.
A marketing campaign that began in 2016 by the Amsterdam Marketing still seeks to bring more tourists to other destinations in the Holland region, a goal shared by many tourists who hope to see the Netherlands beyond Amsterdam. However, in trying to bring tourists to other destinations, the campaign has rebranded nearby towns and attractions (that aren’t part of Amsterdam) as parts of Amsterdam. Does Amsterdam truly value sustainable tourism or does it only wish to push unwanted tourists beyond its city borders?
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